Getting your MBA can prepare you for management roles and provide valuable networking opportunities. But is the investment worth it?
LinkedIn has revolutionized the way over 259 million business people connect with one another. Here’s how B2B professionals can use it find sales prospects.
Many employers are familiar with hiring for public relations (PR) roles—but what about Web PR? Here’s how to hire for Web PR.
Only 8 percent of businesses worldwide employ a female chief marketing officer (CMO). Here are four women who beat the odds to make it to CMO.
Conducting original market research and publishing it in well-organized, visually appealing reports can be a highly effective tactic to build brand authority.
To discover the best approaches for optimizing social media content, Software Advice and Adobe created the first-ever Social Media Content Optimization Survey.
LinkedIn Sponsored Updates have many B2B marketers excited about their marketing potential. In this post, we offer a few tips to get started.
Marketo shares lessons learned from their “Good to Great Marketing” virtual event, drew more than 10,000 registrants and almost 3,500 attendees.
As content marketing gains prominence, the roles and functions of PR and journalism as we know them are not only changing, but converging.
B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Here are four ways you can do the same.
An all-star panel of inbound marketing and inside sales experts shares their thoughts on the role cold calling plays in today’s hyper-connected world.
We’ve experimented with site retargeting over the last two years. To help companies considering retargeting, we’d like to share five lessons we learned.
Software Advice and InsideSales.com are teaming up to learn the size and nature of the inside sales profession. Help us by taking a few minutes to complete the survey.
I recently caught up Fidelman to see what he thinks companies should be doing to develop a coherent business strategy around social media.
In this video, we explain step by step how to create an attribution model that identifies those touch points that move your target customer down the funnel fastest.
Here are the results of the B2B Demand Generation Benchmark Survey–a study for marketing professionals to compare their demand generation with peers’.
This event featured a star panel that discussed how the roles of marketing and customer service have evolved, and strategies for accommodating these changes.
Are you leading a company seeking VC funding, but don’t yet have a marketing executive on board? You’ll want to understand what VCs look for when recruiting.
AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other channels such as email and affiliate marketing.
Software Advice has partnered with Eloqua and CMO.com to present the 2012 B2B Demand Generation Benchmark Survey. You’re invited to participate.