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Recent Posts

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Considering an MBA in Marketing? 4 Success Stories of B2B Marketers

Getting your MBA can prepare you for management roles and provide valuable networking opportunities. But is the investment worth it?

LinkedIN for Sales

How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments

LinkedIn has revolutionized the way over 259 million business people connect with one another. Here’s how B2B professionals can use it find sales prospects.

Hire for Web PR

How to Find a Great Web PR Hire

Many employers are familiar with hiring for public relations (PR) roles—but what about Web PR? Here’s how to hire for Web PR.

Female CMO

We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO

Only 8 percent of businesses worldwide employ a female chief marketing officer (CMO). Here are four women who beat the odds to make it to CMO.

Adobe Digital Optimization

Primary Research Reports That Build Brand Authority: 4 Great Examples

Conducting original market research and publishing it in well-organized, visually appealing reports can be a highly effective tactic to build brand authority.

Social media buttons

Adobe and Software Advice Present the Social Media Content Optimization Survey

To discover the best approaches for optimizing social media content, Software Advice and Adobe created the first-ever Social Media Content Optimization Survey.

LinkedIn Sponsored Updates

LinkedIn Sponsored Updates: A Beginner’s Guide

LinkedIn Sponsored Updates have many B2B marketers excited about their marketing potential. In this post, we offer a few tips to get started.

Marketo Virtual Event Lobby

How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event

Marketo shares lessons learned from their “Good to Great Marketing” virtual event, drew more than 10,000 registrants and almost 3,500 attendees.

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Content is King and You Can Be Too: The Convergence of PR and Journalism

As content marketing gains prominence, the roles and functions of PR and journalism as we know them are not only changing, but converging.

Consumerized Marketing

4 Ways B2B Companies Can Consumerize Their Marketing

B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Here are four ways you can do the same.


Google+ Debate Results: Cold Calling is Shifting to Warm Calling

An all-star panel of inbound marketing and inside sales experts shares their thoughts on the role cold calling plays in today’s hyper-connected world.


5 Lessons Learned in Site Retargeting

We’ve experimented with site retargeting over the last two years. To help companies considering retargeting, we’d like to share five lessons we learned.

State of Inside Sales

What’s the State of the Inside Sales Industry?

Software Advice and are teaming up to learn the size and nature of the inside sales profession. Help us by taking a few minutes to complete the survey.


Q&A with Mark Fidelman, Author of Socialized!

I recently caught up Fidelman to see what he thinks companies should be doing to develop a coherent business strategy around social media.

Laura Attribution Model Screen Grab

Video: How to Optimize Marketing Spend with Attribution Models

In this video, we explain step by step how to create an attribution model that identifies those touch points that move your target customer down the funnel fastest.

B2B Demand Generation

B2B Demand Generation Benchmark IndustryView | 2013

Here are the results of the B2B Demand Generation Benchmark Survey–a study for marketing professionals to compare their demand generation with peers’.

Is Customer Service The New Marketing

Google+ Debate: Is Customer Service the New Marketing?

This event featured a star panel that discussed how the roles of marketing and customer service have evolved, and strategies for accommodating these changes.

Magnifying Glass

What Venture Capitalists Want in a Marketing Executive

Are you leading a company seeking VC funding, but don’t yet have a marketing executive on board? You’ll want to understand what VCs look for when recruiting.

Eloqua AdFocus

Eloqua AdFocus: Marketing Automation Meets Display Ad Management

AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other channels such as email and affiliate marketing.

B2B Survey

How Does Your Demand Generation Program Stack Up?

Software Advice has partnered with Eloqua and to present the 2012 B2B Demand Generation Benchmark Survey. You’re invited to participate.