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Ashley Verrill

Content Strategist at Software Advice


Ashley Verrill has spent the last eight years reporting and writing business news and strategy features. As Software Advice's Content Strategist, she leads the company's content development team. Her work has been featured or cited in Inc., the New York Times, Forbes, Business Insider, GigaOM,, Yahoo News, the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal, among others. She also produces original research-based reports and video content with industry experts and thought leaders.

Before joining Software Advice in 2012, Ashley worked in sales management for an advertising startup in Austin, TX. Currently, she is the managing editor of the Customer Service Investigator, where she focuses on various topics related to customer service, CRM software, sales, and marketing strategy. She is a University of Texas graduate with a bachelor's degree in Journalism.


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About Software Advice

Software Advice help buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.


Software Advice
200 Academy Drive, Suite 120
Austin, TX 78704
(800) 918-2764

My Recent Posts

Laura Attribution Model Screen Grab

Video: How to Optimize Marketing Spend with Attribution Models

In this video, we explain step by step how to create an attribution model that identifies those touch points that move your target customer down the funnel fastest.

B2B Demand Generation

B2B Demand Generation Benchmark IndustryView | 2013

Here are the results of the B2B Demand Generation Benchmark Survey–a study for marketing professionals to compare their demand generation with peers’.

Is Customer Service The New Marketing

Google+ Debate: Is Customer Service the New Marketing?

This event featured a star panel that discussed how the roles of marketing and customer service have evolved, and strategies for accommodating these changes.

B2B Survey

How Does Your Demand Generation Program Stack Up?

Software Advice has partnered with Eloqua and to present the 2012 B2B Demand Generation Benchmark Survey. You’re invited to participate.