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Derek Singleton

Managing Editor at Software Advice


Derek Singleton joined Software Advice after graduating from Occidental College in Los Angeles, California. At Software Advice, he manages content related to the CRM software market and reports on business-to-business (B2B) marketing technologies, topics and trends.

He has a particularly strong background in online marketing and content marketing strategies designed for B2B tech companies. Derek’s work has appeared in publications such as CIO, The New York Times, Huffington Post as well a variety of tech publications, including Sandhill, SYS-CON and ZDNet.

When he's not covering B2B marketing for Software Advice, Derek can be found at one of Austin's live music venues or one of the area's lakes. He also enjoys training in martial arts, which he's been involved in for the last 20 years. And a little known fact: Derek can cook Minute Rice in 58 seconds.


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About Software Advice

Software Advice help buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.


Software Advice
200 Academy Drive, Suite 120
Austin, TX 78704
(800) 918-2764

My Recent Posts


Getting Real(-time) with Market Research

B2B content marketers are becoming overly reliant on writing articles to reach their audience. It’s time for content marketers to focus on creating primary research.

Christmas Tree

Why Your Inside Sales Team Should Work the Week Before Christmas (and After New Year’s)

Companies may underestimate the opportunity to generate leads and reach buyers by phone around Christmas and the New Year.

Brand Advocate

Brand Advocates: The Greatest Resource You Never Knew You Had

Business-to-business (B2B) buyers turn to their peers for purchasing advice. Are you doing the right things to convert satisfied customers into brand advocates?

Sales Force of 2020

How Will the Sales Force of 2020 Engage Buyers?

The first wave of sales technologies focused on improving efficiency. The next wave will help salespeople sell more effecitvely.

Consumerized Marketing

4 Ways B2B Companies Can Consumerize Their Marketing

B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. Here are four ways you can do the same.