Managing Editor at Software AdviceJay Ivey is the Managing Editor for The B2B Marketing Mentor. At Software Advice, he conducts research and reports on business-to-business (B2B) marketing technologies, topics and trends, with an emphasis on CRM software with sales force and marketing automation capabilities. Prior to coming to Software Advice, Jay taught composition, business writing and literature at George Mason University. Outside of B2B, his research interests include organizational psychology, finance and real estate as they relate to the 2008 financial crisis.
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About Software Advice
Software Advice help buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.
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My Recent Posts
What are the best tactics to entice brand advocates to give referrals and testimonials for the brands they love? We conducted a survey to find out.
The best marketing automation user interfaces make tinkering and testing easy, helping marketers optimize campaigns to drive revenue. Here are our five favorites.
Our Social Media Content Optimization Survey looks into the strategies marketers are using to optimize their social content and how effective they’ve been.
We analyzed 300 U.S. job openings for content marketing managers to learn what experience and skills employers frequently look for.