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Recent Posts

Magnifying Glass

What Venture Capitalists Want in a Marketing Executive

Are you leading a company seeking VC funding, but don’t yet have a marketing executive on board? You’ll want to understand what VCs look for when recruiting.

Eloqua AdFocus

Eloqua AdFocus: Marketing Automation Meets Display Ad Management

AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other channels such as email and affiliate marketing.

B2B Survey

How Does Your Demand Generation Program Stack Up?

Software Advice has partnered with Eloqua and to present the 2012 B2B Demand Generation Benchmark Survey. You’re invited to participate.

Social Media

5 Social Media Strategies for B2B Sales Success

In this article, I present five ways B2B sales professionals can leverage social media to find–and win–more business.