Video: How to Optimize Marketing Spend with Attribution ModelsFebruary 8, 2013 by Ashley Verrill
Decision makers face a double-edged sword when it comes to marketing online. On one hand, the Web offers a plethora of outlets for finding and reaching potential customers. But on the other, it’s difficult to know which channels and content work best for reaching your target customer.
This week, VisionEdge Marketing President Laura Patterson explained how companies can tackle this latter issue through a method called attribution modeling. In the video below, she describes step by step how to analyze the customer journey and figure out which touchpoints move prospects down the funnel fastest.
VisionEdge Marketing specializes in metrics-focused marketing strategies. The company provides performance management, marketing and sales alignment, professional development and product and strategic marketing.