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Video: How to Optimize Marketing Spend with Attribution Models

 

Decision makers face a double-edged sword when it comes to marketing online. On one hand, the Web offers a plethora of outlets for finding and reaching potential customers. But on the other, it’s difficult to know which channels and content work best for reaching your target customer.

This week, VisionEdge Marketing President Laura Patterson explained how companies can tackle this latter issue through a method called attribution modeling. In the video below, she describes step by step how to analyze the customer journey and figure out which touchpoints move prospects down the funnel fastest.

VisionEdge Marketing specializes in metrics-focused marketing strategies. The company provides performance management, marketing and sales alignment, professional development and product and strategic marketing.

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Ashley Verrill

About the Author

Ashley Verrill has spent the last six years reporting and writing business news and strategy features. Her work has been featured or cited in Inc., Forbes, Business Insider, TechCrunch, GigaOM, CIO.com, Yahoo News, the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal, among others.

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